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company profile

HOOHA Co., Ltd. founded in 2003, is a group corporation founded by 3 Chinese domestic outstanding wire&cable machine factory. Once founded, we has quickly risen to prominence in the wire and cable making machine industry. First, our business limit to exporting single machine line. Later on, we notice that some of the clients who want to start business in wire and cable industry from developing countries and districts lack of experience in operating a whole factory and industrial common sense, which makes them unable to use 100% of the machine capacity.
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So our comprehensive solutions change to providing every aspect of the production process, from plant construction to on-going support, providing our customers with a seamless experience from inception to successful establishment. With a focus on quality and reliability, we continually invest in research and development to ensure that our products exceed industry standards in order to meet each customer's unique needs with customized, cutting-edge solutions.

HOOHA is committed to shaping the future of global wire and cable production, fostering long-term partnerships around the world.

The founding of HOOHA was inspired by a visit to a wire and cable manufacturing facility, where the future co-founders witnessed firsthand the outdated equipment and inefficient processes plaguing the industry. Determined to make a difference, they set out to create a company that would push the boundaries of innovation in wire and cable production.

Our Chronicle

  • 2003 


    In 2003, HOOHA embarked on its oversea journey by venturing into extrusion machine and bunching machine projects. With a modest annual turnover of $3,500,000 USD, the HOOHA cable making machine factory was established, covering an area of approximately 10,000 square meters. This marked the inception of a company driven by a vision to revolutionize the wire and cable manufacturing industry.

  • 2007

    Expanding Horizons

    By 2007, HOOHA had diversified its portfolio by venturing into large section stranding machine such as tubular stranding machine, frame stranding machine, and laying up machine projects. This expansion marked a significant milestone in the company's growth trajectory, showcasing our commitment to innovation and meeting the evolving demands of the industry.

  • 2010

    Pursuing Excellence

    In 2010, HOOHA further cemented its position in the industry by specializing in up casting projects and continuous casting and rolling projects. This strategic move reflected HOOHA's relentless pursuit of excellence and its aspiration to set new benchmarks in wire and cable manufacturing technologies.

  • 2015

    Start the Solutions

    In 2015, HOOHA took a significant step towards becoming a comprehensive solutions provider. Building upon its expertise in offering wire and cable as well as testing equipment, the company expanded its business scope to provide more comprehensive solutions to clients.

  • 2017

    Expanding Our Business

    In 2017, HOOHA decided to further expand its business scope to meet the growing needs of its customers. The company committed to providing raw materials, including metallic materials such as copper and aluminum, as well as insulating materials such as PVC, PE, XLPE and aluminum foil. By offering a full range of services to its customers, HOOHA has consolidated its position as a leader in the wire and cable manufacturing industry, and has provided its customers with a wider range of options and more convenient solutions.

  • 2019

    Integration and Expansion

    In 2019, HOOHA dedicated itself to providing integration services covering the entire cable and wire industry chain. This strategic move aimed to streamline processes, optimize efficiency, and enhance customer experience. In addition, HOOHA embarked on an expansion program to explore new markets and build partnerships to strengthen its global presence and solidify its position as an industry leader.

  • 2020

    Embracing Innovation Growth

    In 2020, HOOHA embraced innovation and growth, capitalizing on emerging technologies and market trends. We focused on enhancing the product offerings and service capabilities to meet the evolving needs of customers worldwide. Through strategic investments in research and development, HOOHA aimed to stay ahead of the curve and maintain its competitive edge in the dynamic wire and cable manufacturing landscape.

  • 2021

    Adapting to Challenges

    Faced global challenges, HOOHA demonstrated resilience and adaptability in 2021. The company swiftly responded to changing market dynamics and customer demands by implementing agile strategies and flexible operations. By fostering innovation and nurturing talent, HOOHA remained agile in navigating uncertainties, reinforcing its position as a trusted partner in the wire and cable industry.

  • 2022

    Realizing One-Stop Service

    In 2022, HOOHA takes an important step towards realizing a one-stop shop, committing itself to providing customers with a full range of services from raw materials to equipment to end-of-line. The company not only provides state-of-the-art production equipment, but is also committed to providing technical advice and after-sales service to ensure that customers are fully supported throughout the production process. Through this all-round service model, HOOHA further consolidates the cooperative relationship with customers and realizes common development and win-win situation.

  • 2023

    Pioneering Sustainability

    In 2023, HOOHA embarked on a journey towards sustainability, prioritizing environmental responsibility and social impact. The company initiated eco-friendly initiatives and implemented green practices across its operations, aiming to reduce carbon footprint and promote sustainable development. By embracing sustainability, HOOHA aimed to lead the industry towards a greener and more sustainable future.

  • 2024

    Innovating for the Future

    In 2024, HOOHA continues its journey of innovation, leveraging cutting-edge technologies and forward-thinking strategies to shape the future of the wire and cable industry. With a focus on research and development, we pioneers new solutions and products that address the evolving needs of customers and industry standards. Additionally, HOOHA remains committed to fostering collaboration and partnerships with industry stakeholders, driving collective growth and advancement in the wire and cable manufacturing sector.